Delftware through the ages.

Baking clay for saucers, jugs and tiles has been known for centuries, not only in 17th century Holland. However, the new trade routes with China caused a revolutionary change in pottery. From China came precious spices, but also marvellous Chinese porcelain (bone china). Vases as tall as people, small and large plates and all made of ultra-white and ultra-thin porcelain (bone china). It became popular immediately and anyone that could afford it ordered China porcelain. 

The Dutch Pottery Bakers did not take this without a fight. They copied the procedure and called it Porceleyn. This is in fact erroneous because their articles are made from baked clay (ceramics) whereas porcelain is made from porcelain earth. However, with the typical Dutch reproductions, the unique blue colour and the firm quality, finished with pewter glaze, a unique product was developed, called Delftware.
 
After a dip in the 19th century, Delftware is totally “in” again, not only in Holland, but far across the borders as well. Delftware is a typical Dutch product that creates an authentic Dutch atmosphere together with wooden clogs, windmills and cheese.
 
 
The various producers.
 Because of the popularity of Delftware, brand recognition became more and more important in the 17th century. More and more ateliers started making Delftware. Often, the name of the pottery bakery was placed along with a letter or as a monogram on the underside. For example, an axe for the Porceleynen Bijl (the Porcelayn Axe), a bird’s claw for De Klaauw (The Claw) and a bottle for De Porceleyne Fles (the Porcelayn Bottle).
 
In 1764, the most important pottery bakers of Delft were noted in a script. This could be viewed as a brand register even if it had no official status. Brand property and logo property rights did not occur until much later. The script gives a great overview of the pottery bakers active in Delft in 1764 and how they distinguish themselves from their colleagues.
 
You will find a complete overview in this PDF.
 

Old Delft and ’t Delftsche Huys

Nobody can divine when it was precisely, but somewhere in the middle of the 18th century the forefathers of Evert Wickerhoff, who officially registered the Old Delft brand name in 1911, started manufacturing Delftware. After the Second World War, demand was reduced enormously, therefore it was decided in 1998 to start coproducing with ’t Delftsche Huys. From 1999 forwards, all Old Delft and ’t Delftsche Huys products were produced in the same factory. A well-founded choice was made to keep the two brand names separate, in so far as Old Delft is the more exclusive brand name and 't Delftsche Huys is used for articles in the mid-range price class.
 
All articles of both brands are handcrafted and are sold with a certificate of authenticity.